THE COURSE
THIS IS NOT TEXTBOOK COURSE. ALL DATA IS BASED ON THE
PUBLISHED RESEARCH OF PROFESSOR FADIMAN.
-Pac Rim Marketing Methods
-Pac Rim Business Settings-
Commerce, Culture and Clientele.
-Pac Rim Business Risks: Bribery,
corruption, piracy...etc.
THE TOPICS
-Define the Market: The Asian
Market from six perspectives
-Market Entry 1: Should we market
to China? Should Anyone?
-China's Ecology: Is pollution
worth the profit
-Market Entry 2: "Babudom",
Bribery & Corruption (India, Pakistan)
-India's Ecology: What use is a
marketing plan without water?
-GLOBAL WARMING: PLANET-WIDE
CATASTROPHE OR A GREEN CAREER?
-"Asian-ize" your Marketing Image:
a.
Males: Thailand, Cambodia, Laos, Vietnam
b.
Females: Japan
-Product Presentation: Selling in
Japan
a.
Drinking as a business tool (Japan)
b.
Japanese decision making: Delay as a business tool
-Product Modification, Pricing:
Marketing to peasants (Vietnam, etc.)
-Negotiations: How to work
with Nan Yang Firms (Hong Kong,
Singapore)
-Hard-Core Negotiations: Mainland
China's Negotiating tactics
-Product Distribution under high
risk: (Burma)
-Motivating foreign Staff: US
managers VS. Sth Korean staff (S. Korea)
-MARKETING YOURSELF: HOW TO
LAUNCH YOUR PACRIM CAREER, WHILE TRAPPED IN
A DEAD END JOB IN SILICON VALLEY.
THE PROFESSOR:
Jeff Fadiman is COB Professor of Global Marketing
(High Risk Regions). His research covers Eastern/Western Europe,
Eastern/Southern Africa and South East Asia. He publishes in
three
disciplines: Global
Business, Tropical History and International Relations. In
consequence, he
speaks fluent Swahili, German and French, as well as basic Zulu,
Spanish and Malay-Indonesian. His 40 publications include three
books
and two monographs. Three of these were selected by
"Choice." One
appreared in Harvard Business Review. Its sequel appears in
ethics
texts and
business anthologies across the USA.
-1989: OUTSTANDING GRADUATE TEACHING
PROFESSOR, MBA PROGRAM
-1995 (AND AGAIN, IN 2002): TRAINED DIPLOMATS
ASSIGNED TO AFRICA, U.S. DEPARTMENT OF STATE
-1996: FULBRIGHT SCHOLARSHIP (HIS 2ND), TAUGHT
AT UNIVERSITY OF ZULULAND, SOUTH AFRICA.
-1998: NOMINATED (BY THE COB): OUTSTANDING TEACHING
PROFESSOR, SJSU
-1999: OUTSTANDFING UNDERGRADUATE TEACHING
PROFESSOR, COB
THE COURSE GOALS:
-TO GET YOU OUT OF SILICON VALLEY
AND INTO ASIA
-TO HELP YOU LAUNCH YOUR PACRIM
BUSINESS CAREER