INTERNATIONAL RISK MARKETING: ISLAM AND AFRICA
BUSINESS 133C
THIS IS NOT A TEXTBOOK COURSE. ALL DATA IS BASED ON
THE RESEARCH OF PROFESSOR JEFF FADIMAN, PH.D.
THE COURSE (What will you learn?):
-African, Islamic Marketing (and Management) Methods
-African, Islamic Business Settings: Commerce,
Cultures, Clientele
-African, Islamic Business Risks: Bribery,
Terrorism, Anti-Americanism
THE TOPICS: (Lectures & Discussions will be drawn from the
following)
- Define the market: Is Africa a closet millionaire?
-WHY DON'T TEXTBOOKS TEACH THE RISKS?: Risk analysis
as an alternate
business career.
- Market Entry : What to know before you go
- First steps on Landing 1: Relationship
Marketing/making contacts
- First steps on Landing 2: How to cope with
Bribery & Corruption
("BRIBERY; A BEGINNERS GUIDE")
-Urban Market Penetration: How to work with
African firms
- Rural Market Penetration: Marketing
to(African, Arab) Peasants
-MARKETING TO ISLAM: How to market to religion
-Moslems, Arabs and Americans: US myths and
misconceptions
- MARKETING TO MOSLEM WOMEN: Managing (Islamic)
Machismo
-Segmenting Moslem Markets: Liberal, Conservative,
Fundamentalist.etc.
-Fundamentalist Markets: MARKETING TO ANTI-AMERICANS
-Promotion: Conservative/Liberal Markets: Saudi?
Iran? Palestine?
-TERRORISM: BIN LADEN AS A BUSINESS PROBLEM
-Global Warming/ Green Careers: How to launch a
green career in high
risk regions, and work to save
the earth.
-MARKETING YOURSELF; HOW TO LAUNCH AN OVERSEAS
CAREER, WHILE TRAPPED
IN A DEAD END JOB IN SAN JOSE.
THE PROFESSOR:
Jeff Fadiman is COB Professor of Global Marketing
(High Risk Regions). His research covers Eastern/Western Europe,
Eastern/Southern Africa and South East Asia. He publishes in
three
disciplines: Global
Business, Tropical History and International Relations. In
consequence, he
speaks fluent Swahili, German and French, as well as basic Zulu,
Spanish and Malay-Indonesian. His 40 publications include three
books
and two monographs. Three of these were selected by
"Choice." One
appreared in Harvard Business Review. Its sequel appears in
ethics
texts and
business anthologies across the USA.
-1989: OUTSTANDING GRADUATE TEACHING
PROFESSOR, MBA PROGRAM
-1995 (AND AGAIN, IN 2002): TRAINED DIPLOMATS
ASSIGNED TO AFRICA, U.S. DEPARTMENT OF STATE
-1996: FULBRIGHT SCHOLARSHIP (HIS 2ND), TAUGHT
AT UNIVERSITY OF ZULULAND, SOUTH AFRICA.
-1998: NOMINATED (BY THE COB): OUTSTANDING TEACHING
PROFESSOR, SJSU
-1999: OUTSTANDFING UNDERGRADUATE TEACHING
PROFESSOR, COB
THE COURSE GOALS:
-TO GET YOU OUT OF SILICON VALLEY AND INTO THE
AFRICAN/ISLAMIC WORLD
