INTERNATIONAL MARKETING: MARKETING TO EASTERN/WESTERN EUROPE

BUSINESS 137S/ 233D

THIS IS NOT A TEXTBOOK COURSE. ALL DATA IS BASED ON THE RESEARCH  OF PROFESSOR JEFF FADIMAN, PH.D.

THE COURSE:
    -Europe's (And Russian) Marketing and Management Methods.
    -Europe's (and Russian) Business Settings:  Commerce, Culture,Clientele
    -Europe's (and Russian) Business Risks: Mafia, Euro-Smuggling, Terrorism, etc.

THE TOPICS: (Lectures & Discussions will be drawn from the following)
    -Europe's Norsemen:  Marketing to low-contact clientele (Sweden, etc)
    -Europe's South: Marketing to high-contact clientele (Greece, etc.)
    -Arabs,Turks, Gypsies, Americans, etc: Europe's Moslems and other new
        niche markets
    -French or Foe: Europe's Gallic markets (France, Wallonia, etc)
    -Marketing to Germanic Clientele (Germany, Austria, etc)
    -Neo-Nazism as a marketing risk ((E. Germany, Austria etc.)
    -Marketing to (neo) Communism  (Belarus)
    -Marketing to (neo) chaos: (Ukraine, Poland)
    -Marketing to/through the Mafia (Western Russia)
    -The God-Father Lecture: Marketing to/through the Sicilian/Italian
    Mafia
    -How to bribe a Czech (or Hungarian, or anyone else): Eurobribery as a
        business tool.
    -Relationship Marketing ("Corruption?"):  Marketing in Balkan States
        (Serbia to Montenegro)
    -Euro-smuggling: Marketing in "bandit states" (Albania, etc.)
    -Marketing to Iberians: Spain and Portugal are Different
    -How to get assigned abroad:  Launching your Euro-career

THE PROFESSOR:
    Jeff Fadiman is COB Professor of Global Marketing (High Risk Regions). His research covers Eastern/Western Europe, Eastern/Southern Africa and South East Asia.  He publishes in three disciplines: Global Business, Tropical History and International Relations.  In consequence, he speaks fluent Swahili, German and French, as well as basic Zulu, Spanish and Malay-Indonesian.  His 40 publications include three books and two monographs.  Three of these were selected by "Choice."  One appreared in Harvard Business Review.  Its sequel appears in ethics texts and business anthologies across the USA.

    -1989:  OUTSTANDING GRADUATE TEACHING PROFESSOR, MBA PROGRAM
    -1995 (AND AGAIN, IN 2002): TRAINED DIPLOMATS ASSIGNED TO AFRICA, U.S. DEPARTMENT OF STATE
    -1996: FULBRIGHT SCHOLARSHIP (HIS 2ND),  TAUGHT AT UNIVERSITY OF ZULULAND, SOUTH AFRICA.
    -1998: NOMINATED (BY THE COB): OUTSTANDING TEACHING PROFESSOR, SJSU
    -1999: OUTSTANDFING UNDERGRADUATE TEACHING PROFESSOR, COB

THE COURSE GOALS:
    -To get you to Europe.
    -To launch your European career.