TABLE OF CONTENTS
l. Start-Up Venture: Start-Up Questions
2. Tribalism and Racism: Are They Marketing Risks?
3. Predeparture: How to Prepare
4. Getting Started: Try African Business Methods
5. How to Work with an African Firm
6. On-Site Research
7. Marketing to Peasant Clientele
8. Urban Marketing: Analyze the Townships
9. Urban Strategy: Market through Black Marketers
l0. How to Cope with Crime in South Africa