Note: I publish in three academic disciplines: Global Marketing, African History, and International Relations.
1. Books and Academic Monographs (History):
a. Book: When We Began, There Were Witchmen, An Oral History from Mount Kenya, University of California Press, Spring, 1994.
b. Book: An Oral History of Tribal Warfare: The Meru of Mt. Kenya, Ohio University Press, September, 1982. Selected by "Choice," January, 1983.
c. Monograph: "Mountain Warriors: Traditional Warfare Among the Meru of Mt. Kenya," University of Ohio, Africa Series, 1975 (second printing). Selected by "Choice," March, 1977.
d. Monograph: "The Moment of Conquest: Meru, Kenya, 1907," University of Ohio, Africa Series, 1979. Selected by "Choice," March, 1980.
2. Book Chapters (Marketing):
a. Book Chapter: "Tapping Third World Peasant Markets," Published in What Can Multi-national Firms Do For Peasants? (book), ed., H. Serie, William and Mary University Press, Virgina, EDP, 1995.
b. Book Chapter: "How Well Do You Work With 'New' Americans?" (with James Stull). Accepted for publication in "Encyclopedia of Business," Gale Research, Inc., Detroit, K. McGrath, ed., EDP, 1995.
c. Book Chapter: "Managing Machismo: U.S. Business Women vs. Moslem Business Men." Accepted for publication in "Encyclopedia of Business," Gale Research, Inc., Detroit, K. McGrath, ed., EDP, 1995.
d. Book Chapter: "My Son Is Your Son: Black African Management Methods." Accepted for publication in "Encyclopedia of Business," Gale Research, Inc., Detroit, K. McGrath, ed., EDP, 1995.
e. Book Chapter: "Americans Abroad: Not 'Ugly', Just Isolated." Accepted for publication in "Encyclopedia of Business," Gale Research, Inc., Detroit, K. McGrath, ed., EDP, 1995.
f. Book Chapter: "Overseas Bribery." Accepted for publication in "Encyclopedia of Business," Gale Research, Inc., Detroit, K. McGrath, ed., EDP, 1995.
g. Book Chapter: "Global Marketing: What To Know Before You Go." Accepted for publication in "Encyclopedia of Business," Gale Research, Inc., Detroit, K. McGrath, ed., EDP, 1995.
h. Book Chapter: "Forming Business Relationships in Bantu Africa," Anthropology and International Business: Studies in Third World Societies, ed., H. Serie, William and Mary University Press, Virginia, June, 1985.
3. Book Chapter (History):
a. Book Chapter: "The Meru Peoples," in Kenya: Before 1900, B.A.Ogot, ed., East Africa Publishing House, Nairobi, 1976.
4. Book Chapter/Articles (International Relations):
a. Book Chapter: "Angola," in Yearbook on International Communist Affairs, Richard F. Staar, ed., Hoover Institution Press, Stanford, California, January, 1982.
b. Special Report: "Yankee Trader, Why Out-Traded," San Jose Business Journal, San Jose, CA, April, 1992. Also Northern California Executive Review, Spring, 1991.
c. Article: "Southern Rhodesia's Final Choice," New Leader, New York City, September, 1963.
d. Article: "Moscow: The Outraged Citizen: Anatomy of an Anti U.S. Riot," Christian Science Monitor, Boston, January, 1959.
5. Academic Journal Articles (Marketing):
a. Refereed Journal Article: "Should Smaller Firms Use Third World Methods to Enter Third World Markets: The Project Head as Point Man Overseas," Journal of Business and Industrial Marketing, Vol. 4, No. 1, Winter/Spring, 1989.
b. Journal Article: "Silicon Valley's Corporate Illiterates," (with Sharon Chase), Northern California Executive Review, Spring, 1989.
c. Refereed Journal Article: "A Traveler's Guide to Gifts and Bribes," Special Report, Harvard Business Review, June-July, 1986. Republished, Borzoi College Reader, Borzoi Press, 1988.
d. Refereed Journal Article: "Non-Western Business Interactions: Making Use of the Communal Sphere," World Communications, (Journal of World Communications Association), Vol. 16, October, 1987.
e. Journal Article: "Understanding Third World Business Practices," Northern California Executive Review, (Journal of the School of Business, SJSU), Issue II, Fall, 1986.
f. Refereed Journal Article: "Dreamer of the Drawing Board: Donald Wills Douglas," Journal of the West, Vol. XXV, No. 1, January, 1986. Republished Special Edition, "Business Entrepreneurs in the West," ed., T. C. Hinckley, Summer, 1986.
6. Academic Journal Articles (History):
a. Article: "Mountain Witchcraft: Supernatural Practices and Practitioners Among the Mt. Kenya Meru," African Studies Review, Vol. XX, No. 1, 1977, University of Syracuse.
b. Article: "Early History of the Meru of Mt. Kenya," Journal of African History, XIV, 1, 1973, University of London.
c. Article: "Oral Traditions of the Mt. Kenya Meru: The Migration from Mbwa," Mila: Journal of East African History, Vol. 1, No. 2, 1970, University of Nairobi.
7. Academic Case Studies: Published (Marketing):
a. "Marketing to Apartheid: Should U.S. Business Invest in South Africa?", International Marketing (textbook), by Shaw, J.J. and Onkvisit, S., 1988.
b. "Arizona Sunray, Inc.: Buy America or Look Abroad?", International Marketing (textbook), By Shaw, J.J. and Onkvisit, S., 1988.
c. "Toilet Advertising: Can We Modify the Concepts Overseas?",International Marketing (textbook), By Shaw, J.J. and Onkvisit, S., 1988.
d. "Gross Toys: Can We Market 'Ugly' Overseas?", International Marketing (textbook), By Shaw, J.J. and Onkvisit, S., 1988.
8. Academic Papers, Professional Conferences (Marketing):
a. "How Do We Deal With an African Firm: An Overseas Marketers Guide," Conference on Languages/Communication for World Business/the Professions, Ypsilanti, MI, April, 1994.
b. "My Son is Your Son: Black Management Methods," World Communication Association and Communication Conference (SACCOM), Pretoria, South Africa, June, 1993.
c. "Managing Machismo: U.S. Business Women vs. Moslem Business Men," Conference on Language/Communication for World Business/the Professions, Ann Arbor, MI, May, 1988.
d. "Marketing Across Cultures," Western Marketing Educators Conference, Newport Beach, CA, April, 1988.
e. "Making Use of Dual Messages in Third World Marketing," Western Marketing Educators Conference, Monterey, CA, April, 1987.
f. "Intercultural Invisibility: Deciphering the Subliminal Marketing Message in Afro-Asian Commerce," Sixth Annual Conference on Languages/Communication for World Business/the Professions, Ann Arbor, MI, May, 1986.
g. "Non-Western Business Interactions: Making Use of the Communal Sphere," World Communication Association Biennial Convention, London and Norwich, England, August, 1986.
h. "Understanding Third World Business Practices: Five Strategies For Coping with Communal Cultures," Western Marketing Educators Conference, San Diego, CA, April, 1985.
9. Submitted for Publication (Marketing/International Relations):
a. "Teach Me To Bribe (and Be Bribed) Overseas," article, currently submitted to Harvard Business Review.
10. Book Now in Process:
a. "Using Third World Methods to Enter Third World Markets."